InsightAnvil journal

Research Notes

Practical examples of how to frame a business question, design a study, and turn the answers into a decision.

• Question design

  Same Business Problem, Three Different Questions

  A short exercise in writing questions that produce answers a business can act on.

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• Sampling

  Who Didn’t Answer Your Survey?

  How to spot the people missing from your research before drawing conclusions from the replies.

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• Survey testing

  Before You Send the Survey, Test It With Three People

  A practical way to discover what respondents think your questionnaire is asking.

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• Research planning

  From a Business Decision to a Research Campaign

  An illustrative project from the first conversation with a client to the recommendation they receive.

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• Participation

  What Happens After You Reply to a Research Email?

  What a two-line reply can contribute and what you can expect from InsightAnvil afterward.

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